Facebook cost

Shaun Bailey: What is the total amount of money the GLA has spent on Facebook for the 2015/16, 2016/17, 2017/18, 2018/19 financial year? Please also provide a breakdown of how this was spent.

The Mayor: Advertising on Facebook is used to inform and engage Londoners on the work of the Mayor and the London Assembly. For example, to inform Londoners about People’s Question Time events and encourage them to register to attend.
The total amount of money spent by the GLA onFacebookadvertising for 2015/16, 2016/17, 2017/18 and 2018/19 financial years is £734,581.81, taken from Facebook Business Manager across @LDN_gov,@MayorofLondon and @LondonElects accounts.
This is broken down by financial year as follows:
Financial year
Facebook
2015/16
£ 122,796.38
2016/17
£ 135,832.88
2017/18
£ 129,858.83
2018/19
£ 346,093.72
Total
£ 734,581.81
The GLA uses Facebook advertising to reach Londoners in a cost-effective way. Spend across the different types of advertising such as print, outdoor, radio and digital has stayed at broadly the same level, however when Facebook represents better value for money it is allocated a larger proportion of the budget.
The GLA’s communications spend on Facebook is below that of other public bodies. For example, in the financial year 2018/19 the Department for Work & Pensions expenditure on Facebook was over £1.029m across six campaigns[1].
The GLA campaigns covered by Facebook advertising for each financial year across the @LDN_gov,@MayorofLondon and @LondonElects accounts have been:
2015/16
2016/17
2017/18
2018/19
Team Londonvolunteering
Fourth Plinth
Housing and rough sleeping
Africa on the square, Trafalgar Square event
Gigs - young Londoner music competition
The cultural,environmental and economic benefits for London of the EU
Crowdfundingprogramme
VaisakhiTrafalgar Squareevent
Find your London
NYEevent
Gigs - young Londoner music competition
Air quality - ULEZ
London Elections
People’s Question TimeSutton
VaisakhiTrafalgar Squareevent
Crowdfundingprogramme
Low carbon entrepreneur
competition
Gigs - young Londoner music competition
London history school's day
Digital talent programme
London.govwebsitere-launch
London Elections
People’s Question TimeHounslow
EidTrafalgar Squareevent
NYEevent
LondonIsOpen
EidTrafalgar Squareevent
London Growth Hub
People’s Question TimeCroydon
State of London debateevent
LondonIsOpen
London early years entitlements
Annual London survey – Talk London
Team London student engagement
Policing and crime - immigration and visa summit
LondonIsOpen
State of Londondebateevent
Policing and crime plan consultation
Prideevent
National Park CityWeekeventsand tree planting
People’s Question TimeBrent
State of London debateevent
BehindEveryGreatCity – OurTime, Hidden credits and LDN WMN public artworks
Silvertown tunnel public information
St George's DayTrafalgar Squareevent
People’s Question TimeIslington
Airquality– t-chargeawareness
St Patrick's Dayevent
Digital talent programme
State of London debateevent
DiwaliTrafalgar Squareevent
Fourth Plinth
People’s Question TimeBexley
People’s Question TimeBarking and Dagenham
Crystal Palace consultation
LondonNeedsYouAlive– youth intervention
Flood awareness week
Millicent Fawcett statue unveilingevent
Housingandrough sleeping
Economicdevelopmentstrategy consultation
LondonNeedsYouAlive– youth opportunities
Health inequalitiesconsultation
Londonbudget consultation
Night-time economy
Londoners Newsletters
NYE event
NYEevent
Oxford Street consultation
SeriousYouthViolence
Sounds like London- grassroots music programme
Policing and crime prevention campaign
Skills survey - Talk London
Talk London
Smart London
State of London debateevent
Sounds like London- grassroots music programme
Sports strategyconsultation
[1] FOI2019/29613, 21 August 2019.